Monday, May 5, 2008

domain

Does the length of your website's domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, "Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith." According to this statement in the patent, domains that expire in 10 years are more valuable and legitimate than domains that will expire in less than a year.

Google, in general, is always looking for ways to weed out the bad (spammers) from the good (legitimate) websites. I suspect that they looked for a pattern among the good, legitimate websites and found that most good, legitimate websites have a commitment towards their business and their domain name-they register it for a long period of time. In other words, the theory behind all of this is that if you register a domain name for several years it shows Google that you're committed to that domain name. If you register a domain name for 1 year then you're not as committed to that domain name. A lot of spammers use "throw away" domain names and register them for only a year. So, Google uses the length of time that a domain is registered to determine whether the owner of that domain name is committed to it or not.

One domain name owner I talked to recently told me that renewing his domain names once each year was a part of his business plan. He made a certain amount of money each year from each domain name/website, and he didn't want to cut into the profits of each site by renewing each domain name all at once for several years. "Renewing a domain name for 10 years or even 2 years ahead of time means that I have to spend more money. If I have to come up with $50 or $100 more per year for the domain renewal fees it cuts into my profits", says John, who wished to remain anonymous. John's website is probably exactly the type of website that Google wishes to identify. Google is looking to identify quality, well-established websites whose owners are committed to their domain names. According to the statements made in Google's patent, Google thinks that websites that have been renewed for a long period of time meet that standard.

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name's expiration date might help your search engine rankings, keep in mind that this may be only a small boost (or a "tie-breaker" among two websites) when it comes to the actual search engine rankings. And, be aware that just because Google has a patent on the idea it doesn't mean that they're actually using those criteria now to rank websites. They, too, want to stay ahead of their competition (mainly Yahoo! and MSN).

I've registered the domains that I really care about for at least 10 years. Initially, I registered these domains for a long period of time because I didn't want to lose them-and I didn't want to go through the somewhat-lengthy annual process of renewing them every year. Since most domain names I own come up for renewal at different times during the year, it seemed as though I was renewing a domain name at least once a month-and renewing them for a few years put it off for a while.

Expired domain name buyers are prevalent nowadays. If your domain name expires, there's a good chance that someone watching will register your domain name within seconds after it expires. If, for whatever reason, you don't renew your domain name, someone watching a 'watch list' of expiring domain names will try to capitalize on the online business that you've built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won't expire for a while, and it won't be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year. Dotster (www.dotster.com), another leading registrar, offers domain name registration and renewals for up to 10 years at a cost of $129.95.

What's the bottom line? If you're committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you're committed to it-and that may give you a boost in the search engine rankings, as well.
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By : Sadain

Using Expired Domain Software to Grab an Excellent Expired Domain Name
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In practice, grabbing a good expired domain name is a cumbersome and difficult exercise. Grabbing an excellent expired domain name not only needs an extra effort but also a quick reflex and lightening action to beat the online competition. To make things easier and to quickly find expired domains, you will need to find a way or method that helps grow in the expired domain name business. In this regard, good and efficient expired domain software comes very practical and handy. A piece of expired domain software is also a useful tool that can provide you that extra edge to your business efforts.

Expired domain software comes in many flavors, forms, styles, and interfaces; however, the most common objective is to find the best looking expired domains for you. The nature and type of each of these programs vary considerably and each one of these expired domain software programs is charged different rates. Some of them may offer different programs based on the functionalities, while the others may provide you comprehensive expired domain software that includes a number of different programs pooled in one single package.

A premium grade expired domain software will provide you many features and amenities like:

* Domain Name Manager: This is a useful program that can sort out expired domain names by their length and type by using a practical looking interface. It also helps you looking at the most usable and practical set of expired domain names.
* Top Level Domain Manager: With good expired domain software, you can easily search for all top level domains. You can also search for all types of domains that are both obscure and country specific.
* Browsing domain names: A top grade expired domain software will allow you to browse the internet for domain names. You can use a browser like Internet Explorer to look at any page to check out if they are already expired or about to expire in a few days of time.
* An efficient Domain Name Creator: Just enter a base word on to the create domain name search box, you will draw a list of thousands of names that are about to expire or already expired.
* Browser Search Capability: When you provide a search term in the expired domain software, it will help you scour through well-known search engines like Yahoo and Google.
* Multi-letter domain name searching: Good expired domain software will help you search through all multi-letter domains containing two, three and four letters.
* Complete word list facility: It can also empower you to look through a big catalogue of potential domain names that may expire in the nearby future.
* Custom Word listing: Meaningful expired domain software will help you search by entering any word from your dictionary, right from names to technical terms. You can also create your own list of expired domain names for exploring and inspection.
* Status Checker: With good expired domain software, you can check for link validity of a particular domain name.
* Link Extractor: You can also create a big list of links for entire expired web site.
* A convenient Domain Filter: This unique feature will allow you to filter out all unnecessary expired domains, so that you can save your effort and time.

Thus, expired domain software is a precious tool that will make your expired domain name business a worthwhile and profitable one!

By : John Khu

The Domain Name Gold Rush
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All the good ones are taken. The really good ones, that is. But they don't always stay taken.

Domain names often come back onto the market. Even before they do, domain name prospectors are sifting through them to find the gold domains among them.

Why domain names become available again

Thousands of domain names expire every day. Other domains are offered for sale. The reasons are varied:

Carelessness

The webmaster forgets to renew the domain by the expiry date.

The email address that the domain is registered with becomes invalid, and the domain name registrant doesn't receive the renewal notices.

- Lack of need or funds

- The company that had registered the domain goes out of business.

- The website owner loses interest in or doesn't have time for the website.

- The website owner doesn't have funding to continue the website venture.

- The domain name registrant registered numerous domains on speculation and couldn't afford to continue renewing unused domains.

Profit

- The domain name registrant may realize how much a domain is worth and decide to sell it.

- The domain name registrant may have registered the domain because of its potential worth, with the aim of selling it later.

What makes a previously registered domain name valuable?

In July 2005, the domain name website.com sold for $750,000, the highest-valued domain name sale this year. Why would anyone pay so much for a domain when they could register a new domain for under $10?

- Instant traffic

If the domain name previously pointed to a website, search engines have already indexed that domain name. Other websites probably still have links to that domain. If the domain is listed in directories, these links bring in even more traffic. You register the domain, and the work getting incoming links has already been done for you.

- Surf value

Sometimes web surfers search by typing generic words followed by dot com (or other extensions) into their browsers, for example, dogs.com. This particular domain name redirects to the website for a company that sells pet products and services. A domain name like this constantly brings visitors to the website without the cost and effort of advertising and marketing.

- Easy to remember

Your company name may not be memorable, but domains such as dogs.com and website.com are. People are more likely to return to a site or pass on the name to their friends when they can easily remember it.

How to find domains pending expiration

You decide to join the gold rush for valuable pre-registered domains. Finding expiring domains is the first step, but you also need to research domains that are about to come back on the market.

Lists of domains pending expiration

At these websites, among others, you can search for domains containing keywords you enter. At expireddomains.com, the results contain domains that are currently available, soon to expire, on hold, in the Redemption Grace Period (RGP), or for sale by their registrants. Extensions searched: .com, .net, and ..org.

The domainsbot.com database searches .com, .net, .org, .info, and .biz extensions for domains that are available, for sale, or expiring.

Domain research

You can find some (but not all) incoming links to a domain by entering "link:siteURL" (replace "siteURL" with the domain name) into Google or Yahoo. When you find the links, follow them to see what types of sites link to the domain. How would you feel about having these particular sites linking to your site?

Also look into any possible problems associated with the domain. Search engines may have banned the domain if the previous site had controversial search engine optimization techniques employed, such as the use of hidden text or links. Check the history of the site at a domain name via the WayBack Machine. If the domain previously pointed to a site with gambling or adult content or a lot of affiliate links, or if it employed questionable search engine optimization techniques, search engines may have banned the domain. Aside from the possibility of a domain being banned, you may not want incoming links from sites associated with these types of content.

How to register domains pending deletion

You've decided on a domain that you want. How do you maximize your chances on getting it?

At eNom.com's Club Drop, you can bid on expiring .com and .net domains the day before they're available to the public. You can also be notified when domains matching your search criteria become available.

The NameWinner system places bids on .com, .net, .org, and .info domains for you. It bids only as high as is necessary to maintain your high bid position up to your maximum bid.

How to profit from your domains

- Selling domains

If you have a domain that may be valuable and that you aren't using, consider selling it at a domain auction. If you already have a buyer for a domain, you can transfer it securely through Escrow.com.

- Paid parking for domains

With paid domain parking programs, also called "domain monetization" or "monetize domains," you can earn pay-per-click revenue via targeted advertisements. These sites offer domain monetization services:

- DomainSponsor

- Park Quick

- Domain Spa

- Google Adsense for domains

With the right knowledge, timing, and a bit of luck, you have a chance as a domain name prospector to hit pay dirt.


By : Lois S.